"WOD" stands for "workout of the day."
Great logos will include something related to weightlifting, such as a barbell, kettlebell, or better yet a person performing a movement with one of these, such as someone doing an overhead squat, snatch, jerk, clean, or press. See the Potomac Crossfit logo for an example: http://www.potomaccrossfit.com/. Someone performing a muscle up or dip on the rings as above (or a handstand pushup or some other difficult bodyweight movement) could also be a great image. 'Isolation' movements with a small range of motion (e.g., bicep curls) should be avoided.
The brand name must appear in all caps, or as capitalized above. All caps is preferred but not required.
There are many great logos on tshirts at: http://www.lifeasrx.net/examples.php. This is the aesthetic we would like to duplicate.
We also like, in order of preference:
The latter two especially look a bit less professional than what we're looking for.
The logo should evoke strength, movement, confidence, aggression. It should be impactful and memorable. Professional appearance is critical.
The word CrossFit should not be involved in the logo whatsoever.
The phrase "tracking elite fitness" in all lowercase letters could appear somewhere in the logo, akin to the way "forging elite fitness" appears in some of the LifeAsRx designs linked to above.
We will require a layered PSD and a JPG. A matching favicon is also a plus.