Oasys Water is a 2-yr old, well funded start-up that has received acclaim in Forbes, Nature, New Scientist and other major publications as a company with a breakthrough in water treatment, specifically for desalination. Our forward osmosis technology is a building block in the path to providing low cost, energy efficient water for a sustainable future.
Our major advantage is the use of an “engineered” salt solution which can be vaporized at extremely low temperature. We produce a beneficial product at 60-90% less than the cost of technologies available today.
FO (forward osmosis) is natural diffusion. It is how you, plants and most living things take in water. We replace natural salt with our salt, thus creating an equilibrium or balance.
The water industry is very conservative. We like to think outside the box to develop ways to use available resources to treat water for a thirsty world. Our team is comprised of young talent with 10-20 years experience in either water or venture capital. We do not want our image to be perceived as young or naive, but rather innovative and fresh.
We need a new logo and new website. Here is the link to our existing "stealth" page (the logo now says Oasys Resource Recovery):
We have two initial target audiences. First, we are appealing to industrial water users who need to reduce the total cost or water and/or recycle water. Buyers are typically educated, age 40-60, who are willing to adopt newer technologies based on some commitment for reliability and robustness.
Second audience is the investment community. We are interested in companies looking at clean-tech that see the value in water resources.
We have an existing logo that has been in print for roughly 2-years. It feels very young and "techy", especially the water droplet. We need to be more polished and innovative.
We do not want a total departure from the logo. The basic colors of blue and green, in new shades, should be used for an image. We prefer the font to be dark/black, although we are open to alternatives.
The logo should read "Oasys Water", although water does not need to be the same font on point size. "OASYS" is an acronym for Osmotic Applications and Systems. Thus, we'd like to see options with this in capital letters.
Finally, there are other companies that use a similar name. They typically spell Oasis with an "i". We have looked at trying to make the "y" stand out, but this has proven difficult. We are open to suggestions.
We will need .eps and .jpg files that can be used for printing and reproduction for large graphics.
Thanks for your help!