BFLY is a play on the word "barfly". Barfly means a person who spends a lot of time at bars/pubs.
BFLY has three core audiences:
The bar patrons/customers will ultimately be our largest app download audience. However, the app is designed to empower the bartender (bar professionals). BFLY is a tool to help bar professionals cultivate their brands, move the crowd and attract business to their establishment.
The brand/logo design elements should focus largely on what would appeals greatest to an audience--age 21-45.
For that patron audience, BFLY is all about getting in on the inside track--being in the know and connected to the coolest bartenders/servers/bars/restaurants/nightclubs in the fastest, easiest, most fun way.
The design should reflect those elements, while playing on the obvious "fly" in the naming. It should be sexy and trendy, somewhat of a block design-short and compact so that we can easily fit the logo on golf/polo/t-shirts.
The "current" name of the app is BarLink. We are changing it to BFLY. I will attach the existing logo files with colors but you should not be persuaded by the existing design. We want to maintain the existing colors but we need a fresh "design"