BIG Opportunity - DON'T MISS THIS ONE

Star Events

Full service event management company located in Chicago Illinois. We specialize in producing world-class special events and festivals. Our mission is to build communities for a better tomorrow by raising money and awareness for non-profit groups.

Adding to the quality of life for local residents providing an opportunity to unite and celebrate

Driving local, regional, and national tourism to showcase a communities strengths and highlight the fabric of the neighborhood

Showcasing a positive community brand and image to the media, business community, residents, and visitors - Increasing awareness that offers a positive message

Creating a positive economic impact that translates into jobs, tax revenues, and enhanced infrastructure improvements for the local community / Enhancing local businesses with an increase in foot-traffic that drives revenue

Providing enhanced exposure for the arts, not-for-profit causes, and many other community programs and venues / Creating a vehicle for artisans, local businesses, and community groups to showcase their products and services

Promoting volunteerism and bonding the many elements of the community together / Giving residents a way to give back to their community

Encouraging community investment, participation, creativity, and vision / Showcasing a footprint to express the arts

Building communities for a better tomorrow!

Our target audience is wide and diverse!

We reach....
• The non-profit sector with our fund raising capabilities
• The general public with our events & festivals
• Artisans, merchants, local businesses, and others as participants in our events.
• The corporate (fortune 500) world with our sponsorships
• Talent of all types / Bands & Entertainers

Our logo will be seen by thousands of people every month. It will be featured online, in print, and in collateral materials.

We want to take the logo we are using and upgrade and simplify - see attached file. We do not want the tag line included "Wold Class Festivals".

We want to possibly stack the words "Star" and "Events" and place a 3-D star next to or within the design. Think Apple or McDonalds.

The 2 words and the star icon are the only elements needed. Please feel free to artistically design the elements and position them as you see fit. Originally we requested to stack the words... but feel that the designers know how to position best.

NOTE: Please look at the attached apple logo. The shading, light source, and edges are exactly what we need with the Star in our logo.

Please look at the attachments!

Straight - clean lines. Bold (fatter) fonts. I think adding some dimension might help. Think North Face or Fatter. Simple / Neat / Bold. Diet Coke Logo / Facebook logo

For the Star image - Think 'Sheriff badge' without the balls on the end. We do not want a fat, rounded star... it needs to be strong!

Check out our 'Festival Expert' logo to get an idea of an image we love.

I would like the logo to have the ability to vary in color... like Apple does.

Our brand is launching nationally at the end of 2011 and the image we use needs to stand out... be unique... easy to read... and easily recognizable.

Please ask for further direction - if needed. We encourage creativity and really want you to use your skills to create something that you are proud to add to your portfolio.

Wishing you the best of luck! We will provide daily feedback - so check in often to stay on top of the direction this design challenge takes.

PS - In the attached pieces... please pay close attention to the detail on the "apple jpeg" ... it is the most important piece of the logo.

PPS - Also, make sure the font you use (lower or upper case) is clean, bold, and not ornamental.