I'll be honest and say that our requirements are fairly open.
I definitely see a black dog of some sort in the logo. We chose the word Foundry as we believe it indicates that we are a place to go if you want stuff made. However, the phrase "Black Dog" is probably where the emphasis should be.
Unsure of the exact creative words but some terms that come to mind are:
- bold, fluid strokes
There was a recent contest on 99designs for Fish on Fire (http://99designs.com/contests/29511) that had many entries that I loved.
I definitely am not keen for:
I've no particular colour preferences. Our current website is a placeholder only (based on a free WordPress theme) and will be replaced once we get a logo.