We are looking for DESIGN and brand palette (colour). We want something more esoteric and simple for a brand, no clip-art or literal visualisations. Think fine art, simple, artistic. The firms founder, Richard D. Titus has co-founded multiple design led firms including Razorfish and Schematic. He is a fan of high-end design and a lover of modern art.
Typography, visuals should be artful, yet classy. A mix of modern and classic, if not old.
Key Brand Attributes:
- Explorer - The brand is about finding new ideas and bringing them back to the establishment.
- Leader - The firm leads its sector in innovation and discovery, development and launching of brands.
- Future - One of the firms core values is to "Live in the future" this is not the distant unattainable future of science fiction, but the near term future; home of innovation, new ideas and thoughtful progress.
Alchemist - Entrepreneurs to create value from nothing but an idea - TRUE alchemist turning Lead into Gold.
- Colonialism - When exploring new frontiers the firm will setup metaphorical beachheads enabling others to join them in these new exciting lands of opportunity.
Lastly the brand is about the joys of new ideas and the sharing of them with others, the power of new ideas and businesses and the ability of innovation to change the world for the better.