The Organized Plate (TOP)
I'm a Certified Holistic Health Counselor. Think of a Life Coach/Counselor but with more nutritional knowledge. The adage, "You are what you eat" is very true. But it's also only part of the total health equation. Diet/nutrition along with friends/family, career fulfillment, physical activity, and spirituality/life-purpose are all factors in overall health and happiness. Oftentimes deficiencies in one or more of these areas manifest themselves in cravings or food indulgences. That's where I come in. My services include individual health counseling, group health counseling, family health counseling, nutrition education workshops (families, groups and corporate), grocery store tours, and cooking demonstrations/classes. I guide people to find the food and lifestyle choices that best support them. I also help people make gradual, lifelong changes that enable them to reach their current and future health goals.
Women. In general, women perform the majority of the cooking and shopping for their families. They're the ones packing lunches. They're the ones stocking the pantry. Studies have shown women tend to worry about their weight and self image more than men. And they're more likely to take preventative and corrective action than men when it comes to their health and wellness.
While the main target audience is women, I also want to appeal to men and kids. Health and happiness concerns are universal.
The logo will serve as the branding backbone. The website, business cards, marketing pamphlets, blogs, and all things related to the company will take a branding cue from the logo. I'll be back on here looking for website and other designs once I have the logo.
I'd really like to see what can be done with the name: The Organized Plate. But I'm also interested seeing what can be done with the anagram TOP. I'm open to using either one separately or somehow combining the two. I'm also open to adding some sort of design.
Less is more- I'm looking for something easily recognizable and readable. I'd like to see a fresh, clean design. Think of a farmer's market: light, fresh, colorful, refreshing, simple. Probably more of a warm feminine feel than a dark, cold, drab masculine feel.
I've expressed what I'd like to see in the logo, but I'm curious what someone on the outside looking in thinks. From an outside perspective what images and ideas come to mind when you think of the business and services offered?