Parkway Christian Church
My name is Adam Fischer and I'm the owner of a creative media company that mainly does video work, but we also do design. This client is a church is Phoenix. The church itself is pretty hip with most members under 50. They have a logo, but they have no brand identity. The logo is supposed to be the "North" symbol you see on most maps but with a P instead of an N. Their website is http://www.parkwaychristianchurch.com if you want to see an example. I can provide a sample for use in the design.
Their ideas of a brand are: Edgy, raw and authentic. They don't want to get super trendy but they do want to live out on the edge a little bit. They have several ministries, like childrens, missions, women's, etc. and we want to be able to graphically tie everything together.
A good example of something they like is the "element" style logos that Adobe uses with those colored two letter icons. They need something like that which has a clear brand that can be applied to several different ministries.
So this is sort of a logo design project, but you may end up using the existing logo and changing it or adding to it or adapting elements that can be used with it. The important thing is coming up with a branding campaign that says, Edgy, raw, and authentic.
The audience is of course the existing members of the church, but more importantly it's people outside of the church who visit for a service or find the website. So it's a crowd that ranges from young adults to families with adults in their 40s and 50s.
We want to appeal to people who will like a well-designed logo and a well thought out brand that feels a little edgy and different from other churches.
We would like a logo treatment that may or may not include the original logo. I will say that the "P" logo is very popular at the church and most people have a vinyl sticker of it on their car window, so it would be an easier integration to incorporate it somehow. Whatever it ends up being, it needs graphical/text treatments that can be applied to the different departments.
Think of it like the Adobe elements logos: One design but the use of different colors and letters to make versions for all of their products. We don't want to copy that design, we just want something that accomplishes the same thing.
We need an overall design identity that can be adapted to print, video, etc. throughout the church.
I don't want to put any real restrictions on this though because I want to let people with a fresh perspective come up with a new way to brand this church.
After you design it we are going to adapt this for use in a new web deisgn, on newsletters, video bumpers, etc.