Come L Lynch ha cominciato il suo viaggio per il design di logo
we need a new logo for a start up business called Brands Direct. We are a marketing company.We bring together fmcg brands to share channells to market . Our product will be called Savings Galore which is a 6 page insert into national newspapers driving consumers to purchase brands as opposed to own brand retail products. The idea is that in this current economic climate we need to show consumers that brands do offer percieved added value and not just quality. We need a logo for the business and not the product.
Che cosa ti ispira e qual è la visione del design della tua attività?
We need a logo that reflects we are serious business to business service providers, our values - quality , credibilty, value for money, offering unique new fresh ideas to target consumers.
We also collect consumer data and anlyse it for fmcg companies to segment and target there customers with the right message at the right time
Our start up business is a perfect fit for the econmonic climate we now live in. Brands need to show consumers they do offer value for money , quality is still important, reward consumers with offers for providing loyalty to our brand.
We are a group of marketers with over 30 years combined experience in the UK and Irish markets. We intend sharing our media and print management experience with fmcg brands to get there offers out to consumers in the most cost effective channells possible. Personally I have set up and sold two businesses in the past 10 years and rather than become a boring old fart I wanted a new challenge and I am passionate about this offering.
- tagline should be something for everyone
- colours we like are blue, red, yellow and green
- logo needs to reflect we are serious business to business providers but have a consumerism type twist
- we will be selling to othert businesses and the product savings galore will sell to the consumer
- we are open to any ideas
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