Infusion Bread Bar
I'm an IT professional in the early stages of getting my food service concept off the ground. My wife is a native of Panama and speaks fluent Spanish. I speak some Japanese, French, German, and Spanish. I'm a bit of an amateur linguist, or language aficionado, and have always been fascinated with various cultures and their foods. We already have our menu concepts in mind, focusing on filled bread products from Japanese, French, and Spanish cuisines.
Our primary fare will be empanadas, crepes, and taiyaki, which are all, to an extent, pocket-pastry items. All of our products, whether hot or cold, can be eaten without utensils. Our restaurant will be bright and inviting, with some splashes of color.
We will also roast and grind our own coffee, but will respect our customers, by offering a few, but not too many, coffee options, and charge about half what Starbucks does.
Our tag line will be: "Empanadas, Crepes, Taiyaki, and Great Coffee"
The target audiences are:
1. Young grad and undergrad college students
2. Recent grad professionals
3. Coffee and bread lovers
4. The health conscious, but not health-obsessed (it's bread and coffee after all)
We predict the hottest hours of operation to be morning drive, between 6am and 10am when the public is headed to work and school, and between 4pm and 8pm when the public is headed home.
We anticipate 60% of sales to be takeout.
The logo should be clean and contemporary; something with special appeal to a 20 to 35 year old crowd.
I'm not looking for anything overtly ethnic in any direction, but please keep the international flair in mind when developing the logo.
The name 'Infusion', in my case, is a little play with the words 'in', 'infusion' and 'fusion'.
'In' because each of our bread product have a filling in them.
'Infusion' because we're bringing unique, extra-American cultural foods into an area they currently don't exist.
'Fusion' because we're bringing together the selling of popular, filled bread and pastry products from various cultures into one restaurant. After all, the place one goes for a good crepe is probably not the same place one would go for an empanada, and definitely not for taiyaki. We're fusing the availability of these international treats into one location
I'd prefer the logo NOT to be cartoony; no cutesy anthropomorphic characters (e.g., no talking fish with legs, no Spongebobs, etc...)
We currently have no palette picked out, so feel free to experiment; no pinks though, unless used solely for accent.
The logo should also work well with stationery, in both four color and one color.
Deliverable should be in ai and psd formats, both layered, and jpeg.
Let me know if you have any questions.
Thanks - Allen