The Buzz Killer
We have invented a technology that virtually eliminates that mobile phone interference you hear on desktop speakers, conference calls devices, car stereos, and alarm clocks; that buzz that is so annoying.
We're about to launch a "coaster", similar to a mouse pad, on which you place your cell phone. The coaster kills the buzz!
We're aiming at a broad market: the computer user who has desktop speakers, the team that hosts conference calls, anyone who hears that annoying bzzt bzzt bzzt on their speakers, when their phone communicates with a cell tower.
The audience ranges from individual users, to corporate purchasers who want their own logo on the coaster. Think swag - the giveaway promotional materials at conventions or in gift bag or corporate freebies.
We haven't yet locked in on a logo idea. Buzz Kill is the name of the company. We are thinking of creating the Buzz Killers; characters who can act as mascots.
OR, we might go with the utility route. The coaster is an inexpensive, practical solution to a common problem. The embedded technology (an alloy-plastic layered combination) could be represented by a techno-oriented logo.