We're looking to build a brand/logo/avatar similar to Hungry Girl (http://www.hungry-girl.com). She should look like the girl next door, average but approachable.
We'd like an Avatar that is simple but endearing to the average woman. She is an expert on the cabbage soup diet expert, but also someone who loves to give advice on how to lose weight.
The website, http://www.cabbage-soup-diet.com, receives about 200k unique hits per month, your work will be SEEN! And there is definitly a need for future work.
We're looking for multiple variations in body position. (i.e. standing, sitting, arms out, pointing) We will be using this on the website and on print material.
The target market is women, 30+ who are looking to lose weight fast using the cabbage soup diet, but also interested in other weight loss/health products.