Racsal Rags is a UK children's clothing retailer specialising in character licensed clothing, shoes, toys and accessories. Think Disney Princess pyjamas and Spiderman Slippers. To expand our business we are changing our name to character.com.
To reflect this change we our looking to adapt (or change) our existing logo to better reflect our new name.
We will also be targeting an adult audience as well as children with the new logo so it may need to be toned down from its current incarnation to incorporate this new market.
Our buyers are mainly female buying for children ages 2 - 10 years old. They are looking for value, choice and convenience and the characters their children love
However, some of our new target audience will be adults so we feel we need to tone the logo down to reflect this.
We like our current logo. We think its fun and different and we like the character we have created. However the business will be called character.com going forward and the logo needs to change.
We are looking for an adaptation of the logo (or if your feeling brave and bold a completely new design). You can use the existing design as a starting point, keep our character man, remove him, change him.
You can use the existing colour scheme or change it.
As a guide before we decided to use the talented designers here we were thinking of just changing the text in the logo to black and using the character in pink still. It looked good. I'm sure you guys can do even better.
Here are some more tips for what we want and don't want:
- Logo should state "character.com"
- use / adapt existing colours / character
- be more horizontal than vertical in aspect ratio
- clean modern design
- simple design
What we don't want
- too children oriented
- cartoon style typefaces
- a logo that too busy ( we think less is more)
- multicoloured lettering
The existing ai files for our current logo are attached for your reference.
We will need 2 versions of the logo on a white coloured background and it must be provided in .ai & .psd format.
We'll try and give lots of feedback and ratings so design away and make a great logo for character.com!