Come BENEFITTI ha cominciato il suo viaggio per il design di logo
I am a 58 years old woman that had to get back to work after getting divorced. The new life status made me see and realize how important is for a human being to be able to make a living with his or hers own hands and, in my case, it became a litteral reality, because the recovery of my creativity and handcraf hability helped me to start up the business and bring me back to life.
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I do my business attending small fairs or events where I set my own booth and spread the products, hand made table sheets, bed linens and other like articles. My clients are basically meadle and high class meadle age women that are looking for a mixture of exclusivity with simplicity, fanciness, with originality and all of it in a good price bag or, if we prefer, a excelent cost-benefit relationship, not to say an ocasional bargain.
I need something that
1- calls people's attention, by the form, by the colour, by both, by the originality of the idea. Colours, if present must mean elegance and must be subtle, not agressive, avoiding as much as possible deliver tacky perception
2- that could, by its letters or words, remind people about what it advertises,
3- that could by its elegance, meaningfulness lead people's mind to the products it represents
4- that could, by any and all its caracteristics bee absolutely stricking and could be, as the time pass by, become sinonymous of what it represents
5- Colours, if present must mean elegance and must be subtle
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