Come Synesis ha cominciato il suo viaggio per il design di logo
Pangea is a startup property management company based in the French Alps. It will handle building projects, interior fittings and furnishings, and will provide services such as cleaning, snow-clearing and general maintenace. The logo is to compliment an existing website design (attached) and should be simple, clean, professional-looking and abstract.
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Generally UK-based, 40+years old and well-off, owners of holiday homes in the Alps.
Logo to be provided as a single Illustrator (.ai) file.
The font used for the name is Sweet Gothic. It is not necessary to include the company name or any writing with the design.
The company's USP is that it will be reliable and professional - it is important that this is conveyed in the design. It must fit with the website design and be appropriate for print media like business cards and headed paper.
Elements of the design could include a chalet, a mountain - but neither is necessary, and ther are hundreds of existing brands with mountains in their logos, so ideally the design would be something more abstract. It could be as simple as an appealing shape or shapes.
Inspiration could also be drawn from the name, Pangea - it's on Wikipedia.
The single colour on the website is #00243c. An image of the site is attached.
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