I want to communicate - luxury, confidence, friendliness, professionalism with a touch of the quirky.
I need a logo for business and postcards, discrete use on polo shirts for the practitioners, and of course for the website.
The brand needs to be clean, crisp and modern, nothing even slightly new age about it.
I’ve been leaning towards blue and silver as corporate colours, with lots of white space to keep things feeling calm and spacious.
I think my hardest sell will be to men, as women understand the way retreats work and exactly what they’re likely to get. Men will need to know it’s not all fluffy yoga, but something substantial. So I am considering having different marketing for each gender - blue for men, silver for women, but also keep the two colours together for more combined work when needed.
Type-wise I’m thinking a discrete modern serif, as for many people it denotes quality. And my clients are fairly stuffy, but see themselves as modern. Though please do try a clean sanserif, if it suits the crisp design.
The company literature uses lots of alliteration – Relax, Review, Rethink Retreats is the main tag line – other words I'm working in; recuperate, regenerate, renovate, reiterate, resource, redirect (and my personal favourite – remunerate).
Small note - please don't use two linked R's in the logo - I am very much after a logo that emphasises a playful motivated change. The company is about small changes that lead to big effects - rippling out from the retreat week. Though obviously nothing too cliched or new age.
Main company tag line "relax, review, rethink retreats"
The second tag line I am using is "Rethink Retreats - a space to think"