Come CleanMobilitySG ha cominciato il suo viaggio per il design di logo
Clean Mobility Singapore
Clean Mobility Pte. Ltd is a start-up company planning to provide clean, individual mobility in the urban environment of Singapore. We are looking into car, scooter & bike sharing schemes that will provide our customers with a flexible but also environmental friendly way of transportation. On the technology side we want to use electric vehicles, but other technologies (e.g. hydrogen, biofuel) might also be used in the future.
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The primary target customer cares about the environment, but is not accepting major limitations to his flexibility and mobility. He is lifestyle-oriented, gadget-loving (but not geeky), time conscious, and is looking for a convenient solution for individual transportation. These business professionals are primarily in the age group of 25-40 years and belong to the mid-to-high income group. Secondary target customers are university students in the age group of 20-25 years, looking for a convenient way to commute between campus and home.
We require a logo for Clean Mobility Singapore. It should not have too many tiny details in it and should also be scalable from smaller to larger sizes.
As an end-consumer product, we need a logo that is instantly identifiable and for immediate brand recognition. The logo will also be used on labelling, advertising, promotional materials, merchandise etc. Hence, the graphic should be able to be used independently of the name as a standalone corporate/product logo. Please don’t use power plugs or electric cords in the logo as this has been already fully harvested by many electric vehicle companies.
Logo values: Bearing in mind the characteristics of the target audience, the key values of this logo should be modern, clean, and sleek.
Colours: We are undecided between Green (for plants – (Colour code RGB: R:146;G:208;B:80)) and Blue (for a clean, blue sky – (Colour code RGB: R:110;G:156;B:208)) as the main the colours, but are open for other colour suggestions as well.
Our corporate fond style is ‘Trebuchet MS’, when drafting the logo with the name please use same font or a font style that goes along with that.
Looking forward to receiving all the fantastic designs and we will try our best to be responsive in providing feedback. Thanks!