matthieu b necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 326 design presentati da 59 designer.
i2i associates
NEW COMMENTS from TUE morning
-thank you for the rising quality over time
-for the remaining 2.5 days, pls try to
-focus on as "clean" a design without too complicated a logo - the emphasis should be on the words (if you have a smart idea for an i2i like some of you already have, that's great) -- see examples of marketing strategy consultancies in the 3rd attachment called "logos"
-focus on a version without "from insight to impact" (if you do a version with and without, even better)
thank you!
See new comments first:
-more focus should be placed on finding a clean, modern writing/font for i2i associates (making sure associates is much smaller) -
-the tagline From insights to impact should be added to designs as an alternate, but not mandatory
-see new file uploaded
-simple design logo for iittala could serve as an inspiration
The name of the company is i2i associates (future url likely i2iassociates.com) and we would like the tagline to be part of the logo, in smaller letters . "From insights to impact" (there is creative freedom to figure out how you want to create that, e.g., could be insights2impact, From insights to impact etc...)
new company to launch imminently in North America, UK, Australia
as a network for 5 seasoned marketing consultancy veterans.
Our goal is to grow to a company of about 30-40 within 3-4 years
We help companies think more clearly, ask the right questions (i.e. to come to insights) and we then provide expertise in coming up with new solutions and impactful recommendations.
targeting medium to large companies. We are most likely to work with Fortune1000 companies, but might also work with mid-sized companies (secondary target) - most of the work likely in English, but executives are from all cultures
the people we need to appeal to are clients (Chief Marketing Officers, Marketing Directors, Brand managers), but also potential partners (profiles like ours)
(1) we attach our presentation without our profiles
(2) we emphasize the following company and design values (pls input and change as you see fit) (limit guidelines to avoid getting 60 similar designs)
Company:
-we are a global network of experienced professionals (aged 35 to 50)
-we work in an inclusive, collaborative manner with our clients
-we provide deep knowledge/expertise to achieve excellence
-we work both with raw data to come up with game-changing insights and we translate insights to come up with impactful, recommendations on strategy
Design guidelines:
-convey some premiumness (but nothing excessive), i.e., we offer higher quality than the average competition but still good value compared to some of the key players in the field
-contemporary
-movement, growth
-color preferences include (in this order) silver/gray scale, green, blue
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