The brand should have an icon such as a structure, columns or building symbolizing the image of the “institute” as a provider of the highest level of service available to parents. The font should be a serif font, consistent with the font styles of old, established universities.
Managers of the brand believe that the new logo should be strong, clean, vibrant and very legible. The brand should in no way be soft, frilly or flowery. The managers see the brand name as being used in conjunction with an icon or shape (a gold badge or shield) to support the development, understanding and recognition of the brand and signify the richness, heritage and strength of the institute.
Please explore both positive and negative space. Color choices should fall into colors ranging from black to grays, dark blue and medium blues or dark reds to crimson. Fonts should be serif fonts only. Lastly, we would like to explore multiple aspect ratios from roughly two widths to one height to a one width to one height.
Winner will need to handover:
1. unlocked vector file in either .eps or .ai format
2. Font names and file location(s)
3. Jpeg Color palette showing all colors used in the logo and their corresponding PMS, CMYK, RGB and HEX #’s.
5. We will check the colors and layers of all of the handover files to ensure that they match the winning design. Please be prepared to handover matching files.