Come Emporos ha cominciato il suo viaggio per il design di logo
Emporos Systems specializes in retail point of sale software for pharmacies. We are an 8 year old company that has had a single product but now we are launching a new product and want new branding for the 2010 marketing launch (website, trade shows, collateral). We need a logo for the product called "e2" or "E2" as well as a new logo for the company "emporos" or "Emporos". We want both the product and company logos to look good together.
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Our audience consists of pharmacists and IT professionals from hospitals, pharmacy chains, and community pharmacies. This audience is flooded with branding from much larger companies so we want our branding to stand out and portray a professional organization. The impression we want to make on our customers is that while we are a very technologically advanced company, our new product will be simple and easy to use.
1 product logo, icon, or symbol depicting the name "e2" or "E2".
1 company logo with the name "emporos" or "Emporos"
the 2 logos will be displayed either together or independently, depending on the medium/collateral
must work on website, collateral, and trade show booth on white and at least one other color background
the new logos will determine the new corporate colors so be creative