I'm in my 30s and I am a communications consultant.
I want to move forward the image of being a consultant very fast, uncomplicated and that is an alternative to large consulting firms.
I have partnership with other consultants and also offer consultancy to other areas of business administration. Therefore, the focus should be on communication, but should not be exclusionary.
The service I offer is not focused on creativity, design and make beautiful things. My focus is really on making things work. I'm not worried about having a beautiful work to show to my future prospects, but in making my client's cash register tinkling.
Think of a very beautiful website, but that does not sell. Think of communication for employees that is not read. Think of scripts for telemarketers that are not read. Fixing that is the focus of my consultancy that must be passed to customers: things have to work. Think of process improvement, methodology, quality, six sigma, application of technical knowledge.
In short: consulting with strong appeal in the result that the customer wants. Use of science and method. Focus on communication, especially in the digital world, but also general business consulting. Speed, efficiency and pragmatism.
Executives who have a problem in hand and need a fast, efficient, easy to implement and pragmatic solution. ("I do not want to hire McKinsey to solve this, I need something quick and uncomplicated!").
Think of executives who do not exactly love the solutions in the typical Marketing area ("I do not want a piece of art, I want something that works. I do not want creativity, I want technique").
Think of family businesses. The owner or director of the company know they can not hire McKinsey, but he wants a high-level consultancy service.
Think of executives in their 40s, with beliefs more oriented to an engineer than to marketing.
The logo must have the name "G7 Consultoria." Dot.
G7 is an allusion to the initials of my name and surname (but this fact does not need to be passed to the job, is just for knowledge!). “Consultoria” is the word in Portuguese for Consulting.
This logo will be used in paperwork, website, business card and stuff like that.
This is my only requirement. As I do not know how best to translate what I want to convey to a logo, I'm investing in YOUR knowledge!