Currently I run a business as a Trigger Point Therapist and work one-on-one with clients to reduce pain and help with specific athletic goals. The results are much longer lasting, need fewer sessions, and have a wide range of benefits compared to other health services. Trigger Point Therapy can fix soft tissue related issues, increase range of motion, improve body mechanics, relieve in just a handful of sessions. That's why this technique is so ridiculously special and unique and NEEDS to be taught to more people. I would love to expand my business to online training and teaching classes in person and teach my bodywork techniques on a international scale. The online and teaching business would be called "BODYFREE" or "Bodyfree" and I am open to different capitalization and variations as long as the words are connected and NOT separated like "Body Free."
The official description for "Bodyfree" is as follows "Educational services, namely, conducting classes, workshops, seminars and online instruction in the fields of anatomy, biomechanics, and manual therapy for massage, yoga, stretching, pilates, physical therapy, occupational therapy, personal fitness training, athletic coaching, osteopathy, and chiropractics"
The idea for the logo is less about the actual technique and more about the feeling people get after experiencing the immediate benefits of the therapy. The adjectives I have come up with for the feeling of the name/logo are: Positive, Relief, Achieve, Freedom, Success, Release, Ultimate Performance, Freedom from Pain. I would love the logo to have Elevated, Modern, and Memorable lettering so that is can stand alone without an added image or design element. This international/educational/training branch of my business needs to be elevated and convey trust. I was thinking of something Elegant, Trustworthy, and Top Notch.
My target audience would be Athletes, Chiropractors, Physiotherapists, Physical Therapists, Massage Therapists, Bodyworkers, Athletic Trainers, People in Pain who are self motivated and interested in learning techniques to reduce it safely and effectively. These are people who value health & wellness.
I trust you in your color choice and design expertise as it relates to the adjectives I have come up with and feel free to play around with the capitalization of the word "bodyfree". I would love the design to just be the lettering of the word and typography! NO swooshy people, bodies, butterflies, wings or anything too literal!