Cool Logo Needed for new Aussie wine distributor

Free Run Wine Distribution

Free Run Wines will import wines from NZ and further afield to supply Australian retailers: wine bars, restaurants, specialty wine stores and the bigger chain stores too.

We believe life > work and wish to reflect an enthusiastic appetite for life in every interaction. Of course wine and life fit together pretty well.

"Freerun" is a winemaking term. When wine is drained from the vat without being pressed, it goes straight into barrels as freerun wine (vin de goutte). It's the good stuff! It's the first and the best. We will aim to be first and/or best in our particular niches.

Buyers of wine for retail outlets including wine bars, specialty wine retailers, restaurants, sommeliers, supermarket buyers, chain stores. The range is from the relatively emotionless buyers for the big chains to the passionate resellers who love a story and a passionate producer.

Just some ideas for the vibe.

Clean, informal, avoiding cliches. Inofrmal, professional but warm. Edgy is OK. Use in basic business comms, cards, product lists and on line use. Maybe no grapes...

Distribution isn't an exciting term but it also makes it clearer we don't sell to general public. Can the logo support the idea that we'll get you your order promptly and without fuss.

Free Run Wine is probably how we'll be known and recognised. Maybe even Free Run within the industry. Have fun with it. Express a fairly irreverent personality. We're not wine snobs but some of our suppliers and customers are for sure. We probably need to find a balance between looking recognisably serious and yet easy to deal with a very focused on customer happiness!

Please ask questions, email or phone if that's better for you. The middle of Australian and New Zealand business hours for phone calls (travelling back and forth). I won't make much sense if you wake me up at 5am.