We are a publishing company that offers a magazine to the insulated concrete form industry. Most of our readers are builders and contractors. We are launching a professional group/association with additional services that our clients can purchase in addition to the magazine.
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Logo needs to appeal to the builder/contractor. Blue collar worker proud to wear a baseball cap with this logo on it. These are F150 truck driving hard working buddies.
We have attached a couple of construction logos and images that reflect the the strong masculine image we want to portray. Remember that our audience is concrete based and not steel.
Things that the contractors work with daily and might look cool incorporated into the design are:
Stacking forms and filling them with concrete
Foam Block form (photo "foam_form.jpg" attached)
Pumper truck (pic3_roll.jpg) would look cool as a silhouette in the background
pour.jpg, and worker.jpg, workerB.jpg, shows worker pouring concrete into the form
Illustration of Worker and test must contain: ICF Builder Group
CAN (not required) use some form of the existing ICF Builder Magazine logo (orange square logo attached) would like to see different colors or versions of same logo incorporated...
Strong, clean design is most important. Should reproduce easily in color as well as black and white. Will go on anything from letterhead, brochures to hats, clothes etc...
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