New Corporate Training Organization Needs Logo for Launch

Ascend Institute

Positioning Statement:
We elevate companies, employees and the community
through customized workforce training and development.

What We Do
• We provide customized, solution-oriented training and development for large employers
• Delivered through college classroom, company site classes, video, instructor-led, self-paced learning or hybrid.

Why It’s Relevant
• Companies can maximize the potential of their human capital assuring a healthy culture, quality products and a strong competitive position.
• Employees gain needed skills and development resulting in improved performance, motivation and professional satisfaction.
• Helping employers build and maintain a strong, well-trained workforce.

How We’re Different
• Strong 50 year presence and extensive relationships within the community.
• Ability to solve large-scale workforce challenges.
• Willingness to be innovative and provide customized offerings instead of cookie cutter programs that don’t meet company’s needs.
• Provided by a highly respected educational organization who can demonstrate results through data.
• Can provide accredited or non-credit programs

Target Audience:
The target audience is large corporations and mid-sized companies. Typically, the decision maker is a VP of Human Resources, Business Unit leader or Plant Manager responsible for the training and development of their workforce.

Logo design that includes the name Ascend Institute and utilizes the District’s color and elements: https://www.dcccd.edu/emp/tools/sty…dcccd.aspx

• Please stick to using the red and blue combination to align with the overarching district brand. Red #E4002B and blue #0033A0
• We use the Rotis and Trade Gothic font families in our logos and marketing collateral.
• Feel free to pull elements from our logo (box, star) and use in a new way.

Ascend Institute will be a separate entity but closely affiliated with the Dallas County Community College District. We’d like the design to be new, fresh and current but look like a “cooler cousin” to the existing DCCCD logo. (details provided with link)
Looking for the logo to portray "optimistic, elevating, positive" energy. Some movement in the logo to reflect the name Ascend Institute.