Must contain the name “Urban Montessori Charter School”. May contain the name, or the logo may exist in conjunction with name. Strong visual required; text treatments alone aren't enough. Logo should be usable across a variety of materials, including website, t-shirts, printed collateral. Logo visual should express mission and spirit of school.
File should be delivered as a vector file (.ai) so it can be used for multiple purposes. Or, it should be delivered in a manner that can be used across the various marketing materials listed in the project summary.
Logo should work in color and equally well in black and white.
Possible, but not required, creative directions to explore:
Urban icon, landscape or building(s) rendered in Montessori materials or using montessori materials as a stylistic inspiration for the building, landscape etc.--(pink tower, binomial/trinomial cube, counting beads, knobbed cylinders)
The file Images for Urban Montessori Logo contain possible inspiration sources.
I have attached files that show logos that others have produced that we did not like.
The file urban-montessori-opts-1 drew too much attention to "UM", which is too close to "ummm" and doesn't suggest intelligence. There also are no visual elements.
We liked the options in UMCS_LOGO_v.1 better, but they all lacked visual elements and were a difficult to read in some cases.