Company started in November of 1995, so been in business for over 20 years
Goal in starting Upper Canada was to create an alternative truck buying experience.
The industry was low level on customer service and on quality of the truck that was available for purchase, especially in terms of being cleaned up professionally etc.
Bottom line--the 2nd owner of the truck was truly buying someone else's used truck, which you could see from the wear in the seat, the dirty old mattress in the sleeper etc etc.
Our goal as an organization was to create the first company in Canada that offered an alternative upscale truck buying experience, from the standpoint of customer experience, and based on the quality of the trucks available for sale in our inventory.
We created a meticulous front lining process that created a vastly improved product for the second buyer.
Rather than buying someone else’s used truck, they are buying their new truck.
What we sell
High end late model low kms spotless trucks of all makes.
We buy and resell hot rod type trucks
We create hot rods
Our goal as an organization is to be the best place in Canada to buy a truck.
We are known coast to coast across Canada as a place to purchase a high end late model truck of the highest quality.
Our company logo
Original logo was a purple maple leaf with the company motto BUSINESS BASED ON INTEGRITY
Because I spent 13 summers in Yukon paddling in the midnight sun, the logo was changed to a Kenworth cruising through sunset, which was supposed to look like an early fall sunset in Yukon when it hangs in the sky for an hour or 2 and ends up covering the full spectrum of colors.
This has been our logo for the last 17 years.
On the truck in the logo
Favorite trucks are a Kenwoth W900L or a Peterbilt 389.
Simply put these are the 2 king trucks that are produced, and anyone creating a hot rod type truck, or simply wanting to drive and own the top of the line truck would choose one of these 2 models.
They are what we call long and tall in the business, movie star rides that owners customize and make unique.
The company that created our last logo something like 17 years ago made a mistake and chose the wrong one from the brochure, so we have never had our logo based around one of the truck king rides, a Kenworth W900L or a Peterbilt 389.
We are looking to match our logo with our company reputation as the best place in Canada to buy a truck.
Logo will be on mud flaps of all the trucks we sell.
Jackets we give customers
Floor mats in the trucks
On pillow cases in the sleeper etc etc
Elements that could fit with this logo
Canadian maple leaf
Hot rod truck
We have flexibility
Looking for something extremely unique
We are a boutique specialty type retailer whose clientele simply want a better truck.
Our reputation at this point is the best place in Canada to buy a truck.
Our logo is outdated and needs a full revamp to correlate with our position in the market place.
We are super excited about putting this project out to the public, and to you, the artist.
We appreciate your interest, time and effort, and are very hopeful that this process creates a new logo that represents our long term established company into the future.
So it has been said we are open to something completely new and different than how our logo looked in the past, or to incorporate parts of our old logo's lineage
Key is that Upper Canada is upscale, professional on all levels, inspires confidence in our large coast to coast customer base etc.
Help us look pro and take things to the next level.