The logo/identy should be consumer friendly (i.e. not corprate) but must be a blend of fun and dependability. A fresh design that reflects that mobile App development is a new maket.
We would like to consider both stylised typhography and a unigue logo image. Any logo image must destictive, easily reconisable but simple.
1. Nees to look good on a verity of backgrounds, dark and light.
2. Provide a SOLID WHITE version and a SOLID BLACK version of the logo with all entries
We will also require a square version of the logo (minus typeface if necessary) for social networking sites like Twitter and Facebook.
The logo will also be used on our website: http://appygolucky.co.uk as well as stickers, t-shirsts etc.
The final logo should be a vector image.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
The following things should NOT be included in any designs:
1. No 4-leaf clover
2. No sunshines
3. No contrived notions of 'happiness' or 'luck'
4. No bubbly text
5. No mobile/cell phones
6. No stock images or clip art