Design Brief for logo for new wine education company
This company wants to try to get tons of people wine smart and even wine awesome.
Tons of people feel they are not wine smart. And tons of people want to be wine smart. This company will find out from people what specifically they want to know, what they want to be able to do, how they want to be different, and what kind of life they want to live when they say they want to be wine smart. And this company will try to create ways these people can accomplish the things they want to accomplish and that will get them where they want to be—these might be products, they might be services, they might be events.
But key is that the company will try to develop products that people who have used them will say do in fact make a meaningful change and get them where they want to be. And the company will try to develop products that tons of people really, really want to use. People know they can get wine smart from books, but they think the books are boring. They know they can get wine smart from classes but many put off taking classes. This company might be developing the best new ways to really get people to the wine life they want to live and the wine smarts and capabilities they want to have. The company will talk to lots of these people and interact with them continuously in order to make sure we achieve the things we want to achieve.
There are tons of people out there that don’t know wine, but wish they did.
There are tons of smart, sophisticated, educated, successful, higher income people out there that know food really well, some are very good home cooks. They know the restaurant scene really well, they eat really well. They have very nice homes and they love to entertain in their homes. They eat out quite a bit-at the best, or newest, or most talked about restaurants. They travel and when they travel, they eat at the best restaurants and the restaurants that are the best of the local food scene. They work at the very best companies in the world. They know lots of the things you’re supposed to know in order to be considered smart, well informed, and well aware. But, they don’t know wine. These are our target customers.
It’s not their fault. Products and services that were supposed to be developed weren’t
It’s not their fault. There are things (systems, institutions, etc.) that got them smart about their professions. There are things that got them smart about the restaurant scene (Zagats, food magazines, newspaper dining sections, the food network). There are things that got them smart about cooking and the good food scene (food magazines, newspaper dining sections, the food network). There are things that got them smart about how to have a beautiful homes (so called “shelter” magazines, home sections of news papers, TV shows, etc.). But there aren’t things that successfully got them to the point where they feel smart and capable and facile about wine. The products and services that will get them smart need to be developed. They need new ways of getting them where they want to be.
What is different about this company’s approach is that I believe that you need to and that you can taste lots of wine and that these people can learn what they want to learn by tasting lots of wine.
I believe that we are not smart about wine because there is no place where we can go and taste enough wine in a way that is structured to get us smart about wine. I believe we don’t need to read about wine and we don’t need to accept other people’s reviews about their experience of tasting wine.
I believe more people need to taste a lot more wine and right now there is not is no way to do this. Store tastings allow you to taste what the store wants you to taste and most people only go to tastings at the stores in their area. The store might have as many as 10 bottles of a specific type of wine but there might be as many as 100 bottles of that type of wine in your market and many of those wines—even though they are the same type—are going to taste different. And you won’t know what they taste like until you taste them. And you won’t know which ones you like until you taste them. I think you need to taste all the wines in your market. Not just the ones at your local store and not just the ones the store wants you to taste.
The bottom line is that I believe that you learn what you need to learn about wine by tasting. When you taste a range of wines that is selected to get you smart about that type of wine, you see first hand what is what with that type of wine. This company selects the ranges of wine, the selections of wines that will allow you to learn and get smart about the whole world of wine. This company’s products will be heavy on the stuff people like, the stuff that energizes and excites people and will have none of the stuff that is boring or that people want to put off until later or stuff that feels like a chore.
The old ways don’t work and people don’t want to use them. We need better ways. We want to build a wine smart world.
People need to know that there is a place that will get them smart about wine
People need to get excited about getting smart about wine
People need to know that they can now get smart about wine.
This is a new approach, the new, best, and smartest approach to getting people where they want to be with wine.
It is based on having each person taste tons of wine in order to experience first hand and learn first hand what they want and need to learn.
I believe that the initial product will be events, where people pay to come and taste a selected range of wines that is designed to get them smart about one type of wine.
If this is successful this will be the way people get smart about wine—consumers and people in the wine trade.
This same information is in the design brief document below.