Logo Design Brief: EDE PEP
This brief outlines the requirements for the design of the “EDE PEP” logo design – the overarching brand for the Government of Haiti’s campaign on all Social Protection initiatives.
Name of the campaign: EDE PEP
Purpose/Usage of logo:
• This is brand demonstrates a unified government approach to social protection. It is directly associated with the Martelly-Lamothe Government.
• This brand will be consistently used across all social protection programs’ events, mass media communication materials, and beneficiary materials.
o Branded items for all programs & activities related to Social Protection, including beneficiary registration event materials (tents, t-shirts, banners, registration documents)
o Government Documents: Strategy documents on all programs, PPT updates for the press & public
o Outdoor Marketing: billboards, banners, posters, flags
o Communications: Press, Radio, TV, etc. – all social protection programs are a part of the Gouvenmen Martelly-Lamothe EDE PEP.
We can use the EDE PEP umbrella to show how everything is a sub-program of it:
• EDE PEP | Ti Manman Cheri
• EDE PEP | Aba Grangou, etc.
Imagery – some ideas – please offer your own:
• Hands holding hands to help each other: imagery of collaboration, people holding each other’s hands to help them up steps.
• The sun: The sun is our highest source of power that warms people – and this government is a high-energy source of power for change in the country. One idea is to have “EDE PEP” words either inside the sun emanating out, or written beneath it – inspiration from the Egyptian imagery of the sun god, and Haitian artisanal images of the sun. The Martelly-Lamothe Govt is a huge source of positive energy… I don’t know, try a few different ideas based on this idea.
• Dislikes: I do NOT like the generic little figures that NGOs use to show “people” as a generic thing. I want this to be REAL imagery with a clear symbolism of these real forces of power & life. Not just generic concepts that represent real things. Does that make sense?