MEMOREEE necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 87 design presentati da 23 designer.
MEMOREEE
The company will be operating in the music, movie and game industry, so it's very various. The main objective of "MEMOREEE" is to entertain its clients with extraordinary products (means, movies, games and music albums). It's meant to be worldwide, but the focus will be probably on Europe, UK and USA.
Our target audience are people from 18 to 40 years old, but especially adolescents from 18 to 25 years old. The brand, its team, its CEO and its clients identify often as "alternative", "independent" and "individual" - pretty the opposite of "mainstream".
That's why we want to give 99designs a try and a chance... to create a logo that is captivating at first sight and awake interest for the company and its products.
The logo should communicate a certain tranquillity and beauty, but have a thrilling effect at the same time (which evoke curiosity at best).
A little notice to the word "MEMOREEE":
I would love to have a unique kind of lettering, which has a big recognition value. In the attachment, there is an example of an "initial idea" that I created as a temporary solution. I know that you guys can do much better than me, but what I liked so far was the unusual lettering, especially the first one.
I would really like it, if the logo works also with glow. It doesn't have to be, but it would be a nice extra.
I leave it to you if you choose a solid, reputable variant or if you would recommend a f*cked up, wicked kind of design. What is important for me, that it isn't just usual and 0815. It really should stick out of the mass and comply with conditions I mentioned before. Hope you know, what I mean. :)
Last words: The brand is derived from the word "memory". The brand wants to suggest, that the products will give outstanding experiences and remain in the brains of the clients - like memories. Unfortunately, I couldn't manage to create a fitting figurative mark for this aspect so far. It would be absolutely amazing if the end product of this 99designs contest would be an outstanding word and figurative mark!
Enough said, I'm thrilled to see your results! :)
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