Venga is changing the way the dining and nightlife industries connect with consumers. We are a mobile app that enables restaurants and bars to distribute their marketing and promotional messages in real-time at the exact moment when diners are deciding where to eat, drink, or play. For consumers, Venga is a fully customizable mobile application for going out. We give consumers the scoop and offers they want, when they want them.
We have two target audiences:
1) Consumers that use smartphones (iPhone, Blackberry, Android) - they're hip, techy savy, and mostly 21 - 35 years old
2) Restaurants, bars, and other nightlife venues - a wide range; the service will be used by fine French restaurants, corner delis, your neighborhood bar and everything in between. The logo shouldn't be a turn off for any of these clients.
The logo is for the company and will be used on our website, business cards, and marketing materials. A version of it will also be used in the Apple App store, however you should design for the web and other placements, not the app store.
Venga is translated literally from Italian into English as "Let's go!", "C'mon!", "Join us!"
The words and characteristics that are core to our product:
Real time / Live / Dynamic
Customized / Personalized / Filtered
Trusted / Inside Source
Venga emerged as the name that delivers most effectively on those attributes. It's welcoming, social, fun, dynamic, etc.