Current challenges: My typical client is a 40+ yr old husband/wife usually with children. I am a 32yr old male. I am a techie, but I introduce technology in an easy to comprehend way. I make things simple and easy for my clients. My logo/branding has to speak to them, but portray me.
As a member of the Apple Consultants Network, my clients are often very familiar with apple and other luxury brands. I would really like to have a presence that conveys confidence to clients already surrounded by high value design language.
Notes on included files:
[MTGlogo_final_lockups.ai] - I have attached my current logo design
[Mytechguy_AD-211_-1_11.jpg - A vertical ad ran recently on shopping carts at a local store - variations also included
[ScarfAd.jpg] - My very first ad, before the business name was adopted, while it definately had its drawbacks I feel this design/ad featured a more accurate portrayal of my skills and friendliness/personality.
[BaseballAd] - This is a recently run ad on a sign at a local baseball field. This did not lead to many calls
What I am looking for is a re-imagine of my logo. One of the biggest issues that faces my current logo is that people can't really "read" it. They call me "tech guy" and "yourtechguy", I think the MY gets lost. I'm also expanding my business and I want to use this new logo to develop a stronger presence and impression in my industry.