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When Things Go Wrong
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“When Things Go Wrong” is going to be a weekly radio show run by two professors of the Wharton School at the University of Pennsylvania. The show will be accompanied by a web-site with social media, a blog, reports, and events. The purpose of the logo is to provide an identity to these initiatives.
The basic idea behind the show is as follows. Consumers frequently encounter frustrating customer experiences. They wait in long lines, talk to incompetent customer support employees, buy products that break before they have unwrapped them, and never can find the product on their shopping list in the super market shelves. At least, so it seems. The purpose of this show is to shed light on the business processes that provide us with the products and services we consume. This will help understand why some things work and others don’t.
Towards that goal, the show invites frustrated consumers to call in with their experience. The hosts discuss these experiences and then talk to industry experts, executives, and thought leaders why such problems occur and how they can be prevented in the future.
The target audience consists of three segments: (a) managers and executives who run service operations and want to learn how to improve them (b) consumers who want to improve their understanding of how services work, either out of curiosity or in order to prevent such negative experiences occurring to them (c) students who learn about service management. All three segments have in common that they are educated, professional, and analytically minded.
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Yes, the radio show is part of a collaboration between the Wharton School at the University of Pennsylvania (see http://www.wharton.upenn.edu) and SiriusXM (see http://www.siriusxm.com/)
The design language of the logo could pick up cues from both of these web-site / associated logos. This could include font type, color, or the Sirius “(( ))”. Having said this, it is important that the logo does not infringe on the other logos. For example, the Penn/Wharton banner or a 1:1 inclusion of the Sirius XM logo are not possible.
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