Hello! We would like to create a logo for our e-learning company called Bloom. It's going to be marketed to spa, salon and retail managers as the on-line training solution for their products and services.
The reason we chose "Bloom" is because it makes us think of growth - a blooming flower that will make their business flourish. And the spa industry is often represented with flowers, and that's the market we will start with.
The images I provided are zinnia flowers - they have a blooming element to them. But we are open to seeing other bloom-like flowers.
You could even add the slogan: The online training solution for spas and salons.
We like the idea of having an icon as the flower (blue is our first choice in color, but we'd like to see other colors too as mentioned) and the word Bloom with it in an elegant, yet strong fashion.
I'd like to see logos that are square/round (icon-like), as well as horizontal that have the slogan included. This needs to be a feel-good, beautiful, artistic image that coveys flourishing and blooming. Yet simple enough so it's clear, clean and crisp.
This logo also needs to be able to be seen and printed and black & white (not too much detail so it can be an icon - primarily used online but we'll also have biz cards and letterhead).
Demographics of audience: middle-age women, college-educated, into spa and wellness, international.