Demographics will be women between 18 and 45 globally.
They suffer from PMS pains, physically and emotionally, feeling out of control during that time of the month. They want to feel better and take control of PMS and their lives.
The slogan I have in mind is: "Discover the goddess with you."
Check out my current logo and website at http://www.cycleharmony.com
I am not happy with the current logo, and also in the process of redesigning the website.
I want to invoke a feeling of empowerment, femininity, courage, enlightenment, connection, support, inspiration, movement, and fluidity.