target audience: women between the ages of 20 and 45, most likely mothers, college-educated or more, Central Florida residents
psychographics: interests are children, family, fashion, home decorating, conservative values, Southern
My initials are SMP, which I would like emphasized in the logo if possible (SiMPle), but not if it will look silly.
Also, I'm open to using a bluebird in the logo, but the designs don't have to include it. If it is not used, I would not like any other image, just the words.