• My brand and business
Sweet Dreams Pics is a contemporary photography company that specializes in using natural light to create fun, spontaneous, and unique images focusing on maternity, newborns, children, and pets. Our pictures show the everyday essence of life with a simple, clean, and original approach
• My target audience?
Families and mothers of newborns.
• Your industry and competitors
Photographers are usually only “photographers”. Besides photography services, our company also offers graphic design and editing services for your pictures, as well as printing your favorite photos and creating customized books. My competitors offer only the first step of these services, only taking the photographs. The customers must find where and how to make their books and print the pictures. Additionally, most of my competitors use a standard and repetitive style of photographs with a common type of backgrounds.
We offer integrated photography services according to the customer’s needs. We make the experience comfortable, take the photographs at the customer’s home if desired, and instantly print and deliver the photos.
• Colors you do and don’t like
I don’t want the colors commonly used in similar businesses, such as soft pink, light blue, etc. Additionally, please do not use red. I prefer different color combinations. I like blue-green, coffee, and dark navy blue. IMPORTANT: Please look at the color combinations used in my future website http://thatskindacool.com/store/bit-of-sunshine/
• Examples of other designs you do and don’t like
I want something different from the typical designs "ready made" that use a tree, bird, etc. Also, I don’t like calligraphy or romantic fonts. I bought my own font, so please see the attached picture with my copyright.
• What you need to receive from the designer.
A modern and creative logo.
I took some ideas (twined logos) from this article: http://www.logolounge.com/article/2.
I like the idea of having a TWINED (please see the attached file) logotype because with my company’s name, Sweet Dreams Pics, it is possible to combine more than one element: for example moon, stars, cameras etc. The idea of using these elements together, with a white channel in between, is to demonstrate the integration of my services.