The primary focus of this design should be on the name “Treats With Benefits”. "Treats With Benefits" is a trademarked name/slogan which describes new soft-chew dog treats which are formulated to provide remedial value for specific conditions/ailments common to canines. The three primary formulas are for Joint & Bone Support, Digestive Health and Antioxidant Support.
This is a premium product whose package will be displayed on shelves in many retail stores besides multiple competitive products. Therefore, the name plus a creative design on the package needs to immediately and strongly attract the consumer to our brand and its unique purpose.
The design needs to incorporate some traditional and likeable charm (not too cartoonish) with a contemporary element and form. Color scheme, as you know, is also very important.
Remember, think like a consumer, or, as a buyer, what would attract you to this product as compared to many similar products on the same shelf?
We know that this will be difficult, but that’s why we went to 99Design and its many talented and creative artists.
Last, but not least, don’t be afraid to “THINK OUT OF THE BOX”.