Below is some information specifically relating to what I want done.
In addition to “PetStream”, “.com.au” must be implemented within the brand, I feel this is necessary as I want to be very clear that PetStream is an online pet retail store as to avoid any confusion. Feel free to try variations on the placement of “.com.au”, however “PetStream.com.au” in a linear line will most likely be the best option. HOWEVER, I am always open and interested in new idea so feel free to try something else and stand out from the rest of the pack.
PetStream will focus on primarily selling dog and cat products, so feel free to incorporate this into the branding. However, I want “PetStream.com.au” to stand by itself, with any additional images of a cat and a dog to be the left or bottom left of this branding. I will provide picture of the kind of images I like to give you designers a better idea. The MOST IMPORTANT ASPECT of this branding will lie in its simplicity, if we can avoid it, I don't want an overcrowded and busy logo. Again it should be noted if you want to stand out from the rest of the pack feel free to try something different. I am always open to new ideas!
Colour themes. At the moment, I want a blue “PetStream.com.au” on a white background. Feel free to try various shades of blue, however im leaning towards darker shades of blue. HOWEVER, yes you guessed it! Feel free to design something new.
For the following two points (delivery and product range), I understand you may not be able to implement these qualities, however I believe there is no harm in asking. Designers please feel free to make designs incorporating one (or both) of the following features and/or designs that DO NOT include the following features. I will give feedback to as soon as designs start coming in so that each designer will have a better idea of what I want done.
DELIVERY - I want a brand that emulates fast and efficient delivery (like the subliminal arrow in Fedex, between the e and the x). This is the basis of the name PetStream; I chose pet as to better our search rankings and be clear about what our business does and I chose stream as to convey efficient, seamless, easy delivery (amazons name gave me the inspiration as they the name amazon was chosen as the amazon river is the largest in the world and is characterised by its extensive network). You could possible make a design with a simple “stream” that runs below "PetStream.com.au", of which could imitate an arrow at the same time. With my business, fast and consistent delivery is an aspect that will really make us or break us. As you can imagine, when pet owners are about to run out of food, we MUST deliver it on time as if we don't these customers will just revert back to conventional methods of purchasing pet food through pet shop and supermarket channels.
PRODUCT RANGE: I also want a brand that implies that my company offers an extensive range (again such as amazon, with the arrow that runs from the A to the Z, implying a A-Z product range). By offering an extensive range of premium brands of pet food and products, I will be able to uniquely position PetStream to compete against specialty pet retails stores such as Petbarn (Petco/petsmart equivalent in Australia), as they do not carry the same range, and supermarket channels such as Woolworths, as they do not carry any premium brands, only economy brands.
I will be proving constant feedback to all of you designers, so if you have any questions or are unsure of anything let me know!
Last time I promise, these specifications I have provided are guidelines. If you feel that you have a better design idea that does not coincide with these guidelines feel free to send it in. If your design is good (independent of what I want) I will give you feedback and point you in the right direction.
I have uploaded some logos I like the look and structure of. Haha I apologise for using some pretty common logos, but I really like them because of their simplicity, simple but bold and vibrant colour schemes and their structural layout.
Good luck everybody and thank you for taking the time to enter this competition.