It's great to meet you. My name is JD, and I'm looking forward to working together. I do web design as well as advertising, so I should be a well-educated and easy client to work with.
I used to run a blog at http://www.conquer.today, filled with a lot of the style, language, and tools that are turning into Helm.
I love the outdoors, minimalism, simplicity, adventure, and a solid blend of say, 60% masculine in my design style (for instance, all-caps Gotham is better than IMPACT.)
I like a lot of natural colors you find in nature, like a forest green, ocean blue, sunset gold, or a nice burnt and strong red.
This app is currently in development with a team of students. They have been sending me over some screenshots, and I have been writing notes and critiques. You MAY find this helpful.
You'll find in one of those critiques I ask the students to try their hand at a logo (this was an epic fail, haha). I reference the "Spartan Golf" logo which I bet you guys see all the time, it's a combination of both a swinging golf player and a helmet. I know that can be challenging, but I would love to see this level of creativity in Helm.
Helm to me is primarily a helmet like armor, which has cool mental health connotations, but it is also how you "steer the ship" which people have also mentioned makes them feel good. So, a logo that is just a helmet might be just not be the right fit, better suited for a gym for instance. But perhaps a modification of a helmet along with something health related could be very cool. Here are some of the words and language Helm uses if it is helpful:
Please keep in mind that just how Facebook started as a web-platform, it has expanded into so many markets and become much more of a brand vs. a product. Helm is starting as a mobile app, but Helm Health, the brand, will be continuing to grow in other ventures in the future.
Thank you for your reading and attention to detail. I am really looking forward to see what you can come up with.