Currently we have some yurts for Hire and to holiday in.. In the future this will evolve to include other structures like geodesic domes etc.
The products are primarily to holiday in (A pre erected luxury tent) but as I build the website will also offer them for sale.
We are a family company situated in the Lake District National Park in the UK.
We plan to offer a very friendly service, that offers fantastic quality and as such very good value for money. We believe the Yurt holiday is a chance to get 'Wild in Style'.
A yurt is a canvas / wooden structure that has all the luxuries of a
home but with the closeness to the earth you get from camping. It is a
structure whose history is over a thousand years, they have enjoyed a
resurgance of interest in the last couple of decades. With Beds, cooking / living facitilies and inclusion of a wood burner for total comfort come rain or shine.
You get all the benefits of camping : closeness to nature, more
rustic living, wonderful locations, great access to the area you are in, affordability.
BUT don't have any of the hassles : Having to fill the car with all the equipment required, having to potentially put up or take down the tent in the rain causing hassle when you get home etc etc.
Because the yurt has, Beds, Wooden Floor, Wood burner, proper cooking facilities and all other manner of comforts would appeal to :
Activity holidayers - some where dry and comfortable to come back to with all the space in the car for specialist equipment
Those that aren't really 'into' camping and so offers that cross over..
Those that like an adventure / doing something different
Needs to be friendly, quirky, dependable, fresh. Trying to tap into a new market that hasn't tried camping before, maybe pull people away from a Bed + Breakfast to try a yurt, yet appeal to traditional campers who might fancy tring something new.
As it does cost a bit of money their expectation does have to be met firstly by logo and web design and then the holiday itself.
The logo could incorporate a spiral style structure or a symbolic
representation of a shelter. I did a mock up of something that might be useful as a guide - Attached File
The logo will be primarily for web use, but must also be scaelable
(preferable vector based) and clear enough to rpint on business cards
and on clothing.
Ideally the logo should be able to be reproduced in Blacka nd White
although not essential
The logo should give the feeling of PROFESSIONALISM and FUN rather than simply business to business.
I don't want any stock photos or clipart pictures to be used
I would like helter shelter used in / around the logo (so it can be used as a whole or used seperatly), Using an interesting font for the text and possibly using all lower case?
The Tag line for this is WILD in STYLE..
Taking the Hassle out of Camping
Thankyou very much