Here are some words that I'd like to come to mind when I see the logo:
high tech, state of the art, digital, 3D. modern, cutting edge, etc.
Ideally, there would be some element that is orthodontic related, such as a smile, a facial profile, braces, something crooked, something being straightened. straight teeth, etc., however this isn't an absolute requirement.
The words "Kunsemiller Orthodontics" should be present, but I would also like an element that can stand alone for certain applications (such as a website favicon)
The logo will be used everywhere from website, stationary, business cards, referral slips, signage, tshirts, mugs, etc., so it must translate well to almost any application, and the winning designer may be enlisted for help in that regard.
I don't want anything too complicated... keep it bold and simple.
Clean fonts... nothing frilly or script.
It should be young, hip, fun... not snobby, classy, boring
For the color scheme... I think I'd like to stay in the green, grey, black realm, but am open to anything.
The deliverable must be in EPS or AI file format.