We want that fun "retro" look that is in right now, but if you can "rough" that up a bit, that would be great. So, a balance of serious and playful, with a little more weighting to the serious.
Consider the examples here:
We would like to work with a "dusty" blue and orange, and eggshell white/beige. Please use those in your design. Of course, since this is wood and coffee and tool themed, we could definitely see some brown and grey (for metal) in there as well.
We really like the idea of a "badge", but regardless of the shape, we'd like a logo that incorporates:
1. cup and chisel graphics (consider one cup and two crossed chisels)
2. company name (Cup & Chisel)
3. our slogan "Honest. Personal. Handcrafted"
4. the colors listed on this description
5. "Houston, Texas"
6. some kind of background so that we can use this initially as a web landing page
For fonts, we have been playing with cursive ones like Yellowtail which seem to go well with the retro theme. We like that, but in the spirit of making things a little more rough, feel free to use something a bit more sculpted. UPDATE: It turns out the submissions we like the most so far have gone "block" over cursive. It looks cleaner to us, and will probably come up better in print form.
Please help us by making a logo that is very versatile. We're really excited to see the "full-featured", color model, but the final version should be easily stripped of text and colors (leaving just the cup and chisel graphics) so that it can be stamped on small wood and leather goods. So, please don't make a "typographic" logo (think the OPPOSITE of FedEx).
The hope with this contest is to find someone with whom we can build a relationship, as we anticipate further needs down the line: t-shirt designs, promotional flyers, product packaging, etc.
Please do not use any stock photographs, clipart, etc. We would like an all-original logo. Also, if you are using an uncommon font, please have a way of transferring that to us on final submission of the materials.
We want to foster as much dialogue as possible during this contest, so please don't hesitate to drop us a line if you have questions or need more information!