We want to rebrand our sport association with a modern, cutting edge logo. We want the graphic image to represent the cycling disciplines for British Columbia in Canada. Our old logo showed the mountains, the cyclist and the waves, but was staid, boring and static. We want a dynamic, 21st century logo that may or may not include the following element(s): cog, wheel, rider, mountains, ocean, symbols of western Canada cycling. The sport of cycling includes bmx, cyclo-cross, cross country and downhill mountain bike, track and road riding! The logo will be used for our website, print materials and clothing (fabric) and about 3-4 colours maximum, we're thinking that a silver/blue/green theme might be best to represent the roads and trails (silver), mountains and water (blue), and trees and eco-friendly sport (green).
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Our target audience is cycling enthusiasts of all ages 4-80. Those who embrace the west coast, active lifestyle. Those who engage in new adventures and like a good challenge. We want to stand out, be professional, yet simple and bold.