Defense Company Needs Logo Makeover

BerrieHill Research Company (http://www.berriehill.com/)

BRC is an advanced R&D company, well known in our field. We strive for technical excellence and take risks in order to advance the state of the art. We create tools for warriors who demand the highest performance possible. Logo Communicates that we are high tech, stable, patriotic, agile, responsive, forward thinking.
(From the website) BerrieHill Research Corporation executes R&D programs and provides direct technical on-site support to various government organizations and laboratories. BRC’s principal technical areas include antenna analysis, computation, and design; antenna arrays; radar cross section computation and analysis; radar system hardware design; radar fabrication; and radar signal processing. We perform world-class electromagnetics modeling and can fabricate prototypes of antennas and antenna structures on an accelerated basis since the design and fabrication teams are collocated. BRC’s staff has many decades of experience in antenna analysis, design, modeling, and simulation.

Current Customers and Partners- USAF researchers, Universities researchers, Potential employees other Defense Contractors need to see a professional service provider. Engineers, Mathematicians and Physicists need to see this company as a peer of large DOD vendors like Lockheed Martin, Boeing and SAIC as well as institutions like MIT Lincoln Labs.
They are technical but grounded thinkers. They analyse data before making decisions. They are competitive. 1/3 of the audience has achieved a PhD in their field.

Logo Communicates that we are high tech, stable, patriotic, agile, responsive, forward thinking.
1. Logo that is consistent with the company culture and values:
Values- Technical Excellence, Forward Looking Research.
Culture- Freedom and Responsibility, Innovation and Self Discipline
2. Evolution from the current design, but retain elements of the current design. (This is to maintain value and equity of current signage, emblems etc). Customers and prospects who are familiar with the company should recognize the new logo. Current design incorporates an element that looks like an antenna array with a starburst in the middle. It is desirable to maintain this element or something like this.
3. Move company name from "BERRIEHILL RESEARCH COMPANY" TO "BRC". Font in logo seems outdated, should update.
4. One design that meets all requirements Separate treatments, if necessary for optimal application on Website use, Signage, and Emblems on shirts