- THE BRIEF -
First of all, thank you for participating in the logo design contest. Our client is looking for a car-hauler based logo that draws recognizable elements from the great state of Colorado.
The #1 key to success to this logo will be incorporating the design of a car hauler. The client has a significant share of the market (60%+) for car hauler repair in the United States. Please use either a part of a car hauler or a full car hauler in the logo design for consideration. I'm including some images of car haulers that the client hand-selected in the files section.
Secondly, for additional context that this is a Colorado-based business, add in one or more special touches throughout the logo that help immediately distinguish that this is a Colorado-based business. The state shape is a bit boring (rectangular) so the Rocky Mountains or the Denver skyline may be two iconic elements to use. Specifically, the maroon bells or Dallas Divide mountain range may give some more specific inspiration. A great example of a really iconic logo that makes use of the Colorado landscape is Coor's Light.
A thoughtful type of design that covers those two elements will absolutely get you in the final round.
What will not get you in the final round is stock logos that have been slightly tweaked. I'm pretty aggressive about google image searching logos to see if something significantly similar appears. If you send me a template logo, it will be eliminated.
Logos are about establishing a unique brand - I'm looking forward to your creativity.