Design for a new behavioral marketing firm

Byzantium Analytics

Byzantium Analytics seeks to provide its clients with timely and targeted information to fulfill their goals. Understanding that people often do not fully understand how they make important decisions relative to one's business or organization, Byzantium’s analytic methodology allows one to get beneath surface perceptions, feelings, and thoughts to better appreciate the deeper processes underneath choices. Thus, a business or organization can become familiar with what clients/constituents cannot report on directly—the part of the mind that actually influences behavior. To this end, Byzantium Analytics offers three high quality consulting and educational services: behavioral marketing research, hiring consultation, and personnel development. The method we use to achieve these ends is called Relational Decision Analysis (ReDA). ReDA is a scientific theory of human motivation and behavior, not a strategy or approach. It is based on published peer-reviewed science in the fields of psychology, marketing, cognition, and neurology. We have carefully blended our professional expertise and academic training to craft a method that we know will provide real value for our clients. For more, please go to our website (still somewhat under development) at byzantiumanalytics.com

Higher end corporate and institutional clients who are (1) seeking solid and actionable data on how to better present themselves to their own customers and the public and/or (2) wanting to better develop their own human capital so as to be more effective in achieving key goals.

We need a highly polished design that will reflect our performance-driven attitude and customer service orientation to higher end corporate and institutional clients. The design should read easily, be recognizable whether in a larger (i.e. webpage) or smaller (i.e. business card) format. We want to present ourselves as an established and reliable partner to current and potential clients.