I want a professional, minimalistic logo designed, with all the necessary high resolution files, vector designs, suitable for use with both print and digital executions. After we choose a logo, we will likely work with that designer to create all the required materials, from business cards, web site, brochures, etc. We want to start with the logo first, and then decide how to proceed.
Company Name: Arcus Roof
Background on Name: Arcus is Latin for arch. As such, we envision some form of minimal arch imagery in the logo.
Colors: All colors will be considered EXCEPT for a combination of orange and black, which are the brand colors of our chief competitor.
Description: Dedicated to serving the commercial roofing needs of office and industrial buildings in the southeast U.S., including roof installation, repair, and maintenance.
Brand Vision: To be recognized for ingenuity as the insurgent, disruptive force in the commercial roofing space. We are Ingenuity as a Service.
Brand Personality: I am an infinitely curious brand, seasoned by decades of experience to sense obstacles and overcome them with ingenious plans, ingenious processes and ingenious professionals. While eminently knowledgeable, I am humble and completely approachable by those with serious challenges. Like the famous historical arches that spawned my name beginning in the second millennium BC, I am fiercely engineered, solidly supportive, and capable of handling heavy loads under which you can pass with peace of mind and calm. I am fiercely loyal to my clients, generous to my prospects, and entirely focused on generating ROI for all parties. Unafraid, nothing scares me because I know what’s possible and how to get it done. Honesty and integrity are my corporate DNA. We treat clients like family because they are family. Rife with gumption, we can tackle any project in a timely, professional and skilled manner. Our professionals – trained meticulously in our Ingenuity Lab-- take care in their work and have an abiding desire to deliver outstanding plans, solid products, and measurable value. Arcus Roof is ingenuity personified.
Call to Action: Experience Ingenuity
Elevator Pitch: We’re like the DaVinci of the commercial roofing space. Insurgent and innovative, Arcus Roof has the ingenious plans, processes and professionals to tackle any client’s needs, no matter how complicated or thorny. We deliver Ingenuity as a Service.