Target Audience: Motorcycle rider and/or enthusiast, usually male, aged in his late 20's and 30's. Married with children, works in a professional or skilled trade and loves to get out for a ride to escape from the rat race, visit cafes and pubs for a great lunch / time, notably in the weekend.
He rides for pleasure, for the lifestyle, with his friends and loves his motorbike and the image it portrays evokes (i.e. freedom, fun, danger, style, attitude, masculinity, individuality, success (e.g. by bike ridden)).
His riding is a lifestyle choice and demonstrates his identity and how he would like the world to see him. He likes belonging to the motorcycle fraternity.
A rider can belong to many 'tribes' with-in the motorcycle world - i.e. by bike type, eg. sport bike riders, cruisers, off road; or by style, e.g. hipster, urban, or by bike brand, Indian or Harley Davidson e.g. Harley Owner's Group (HOG).
Logo must provide clear identity for brand and must be suitable for display in multiple areas: e.g. on website, Youtube, Facebook, podcast iTunes cover and physical promotional products such as tee shirts, caps, key rings and stickers.
The entity essentially provides high quality information regarding motorcycles and the lifestyle (rides, restaurants, cafes, bike and gear reviews) to users through the mediums of podcasts, blogs and youtube videos. We aim to provide knowledge which improves the experience of riding motorcycles for motorcyclists and promotes the life style. Physical merchandise (clothing) will play an important part of the brand, so logo must be able to be prominantly displayed and proudly worn by individuals.